tag:blogger.com,1999:blog-12124990235536789822011-11-26T16:12:26.692-08:00Social Media Marketing- Get fans to your facebook fan page and keep them as fans!Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.comBlogger661100tag:blogger.com,1999:blog-1212499023553678982.post-43726680440158943262011-04-11T07:58:00.000-07:002011-04-11T07:58:00.571-07:00

Coffin Media Works has been implementing QR Codes in all clients campaigns and has been very successful. Coffin Media Works utilizes Social QR CodeContact Coffin Media Works today to learn more about Social QR Codes and how to implement them into your marketing campaigns.

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-41659228914843770742011-02-04T12:04:00.000-08:002011-02-04T12:09:38.532-08:00

The SuperBowl is the largest advertising day of the year. More money is spent on advertising this coming Sunday than any other day of the year. Which begs the question; how many of the SuperBowl commercials will have mention of Facebook or Twitter?My guess is somewhere around 70%... What do you think?I will follow up next week with the answer.

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-67940897701673182112011-01-28T11:07:00.000-08:002011-01-28T11:13:40.382-08:00

Wow... OMG... WTF... LMFAO... LOL... These are all words (really acronyms) for what I think about T-Pains new tattoo. As you can see, T-Pain has put a "Like" button on his body. Zuckerberg, you have done it, celebrities are tattooing themselves with your creation. It is beyond me why T-Pain would do this, but I only have one question:"DO YOU THINK THE BUTTON IS CLICKABLE?"

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-74678793831998061152011-01-25T07:45:00.000-08:002011-01-25T07:45:00.200-08:00

A short documentary on peoples thoughts on Facebook. The video was uploaded to YouTube in March of 2007, so it's a bit old. But a good look into what CONSUMERS think Facebook is. I would like to do a follow up and ask businesses/brands/celebrities how they use Facebook and how they would define the social network.How do you define Facebook for your business?

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-50242928760721188302011-01-14T14:33:00.001-08:002011-01-14T14:42:00.834-08:00

This weeks Facebook Ad of the Week focuses on incorporating a Facebook event into your ad unit. As you can see from the image of the ad, it says "RSVP to this event" and has a small image of a calendar. This lets the Facebook user know they can add this event to their calendar. In the case of this ad, the Suicide Pistols are playing at Emo's. When you click the ad, users arrive at the EVENT PAGE.

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-46517206235821862902011-01-07T15:24:00.000-08:002011-01-07T15:35:00.372-08:00

First full work week in 2011 is done and we'll finish it with something that should put a smile on your face. John Stewart has a comedic look at Facebooks privacy issues with users and compares it to Facebooks own issues with keeping their finances private. Here is a link to the video. http://www.thedailyshow.com/watch/thu-january-6-2011/the-anti-social-networkDo you have any funny videos to

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-59373318693573198182010-12-22T15:00:00.001-08:002010-12-22T15:10:57.823-08:00

Coffin Media Works would like to wish all clients, readers, Facebook fans, Twitter followers and anyone who reads this blog a merry Christmas and Happy Holidays! Above is a stocking logo for all the major social media outlets. Below are some links to other fun holiday themed logos.Enjoy the holidays and any time you have off from work to spend family and friends and be safe! Looking forward to a

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-36077867021393194982010-12-19T10:51:00.000-08:002010-12-19T10:55:50.701-08:00

SNL did a parody of Mark Zuckerburg and Julian Assange. I have to say, SNL nailed it! Quality jokes! "I think we all can agree, that's an algorithm for fun!"Hilarioius!

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-23546650310376686512010-12-17T09:05:00.000-08:002010-12-17T09:05:00.631-08:00

Facebook Ad of The Week is back, and has a philanthropic angle this week. Small Business Saturday, by American Express. Cause related fundraisers are a great way to attract new fans. For Small Business Saturday on November 27th, 2010, AMEX set up a fan page as the hub of this marketing promotion. For every person who became a fan of their fan page, they would donate $1 to Girls Inc. As you can

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-29409710430584987442010-12-16T12:04:00.000-08:002010-12-16T15:40:35.072-08:00

There have been some minor changes to the layout of fan page management which has made it necessary to redo the HOW TO ADD AN ADMIN post from June 21st. So here are the steps to adding an admin using the new fan page interface:Step 1: Log into FacebookStep 2: Navigate to Fan Page and Click on Edit Page Button.The Edit Page button will be found bellow the logo of your Facebook fan page.Step 3:

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-89747146910180904842010-11-22T14:54:00.000-08:002010-11-22T14:58:49.139-08:00

Coffin Media Works supports the Chargers every week. To show our support for tonight Monday Night Football game against the Broncos, we're changing our logo to be Chargers themed! Who is your favorite team?"Like" Coffin Media Works, if you like the logo!

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-75811904522572831692010-11-19T14:32:00.000-08:002010-11-19T14:32:00.369-08:00

Is this for real? For some of us out there, this is a fantastic idea. Have you ever posted something one night, woke up the next morning and thought, "why did I post that." Never fear, there is a Social Media Sobriety Test out there. This program makes you pass a field sobriety test before you can post on Facebook/Twitter and other social media outlets. With the weekend right around the corner, I

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-55542211786104665562010-11-19T08:55:00.000-08:002010-11-19T08:55:00.420-08:00

This weeks ad of the week is very clever use of a call to action in the ad, custom landing tab, fan only content and a sweepstakes/content. Every detail to this ad will be explained.Call to Action: "Entering for your chance to win an awesome Airstream trailer!" This gives the consumer a reason to click on the ad. Right off the bat, everyone who sees the ad has a reason to click on the ad!Custom

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-81136224992383407642010-11-18T10:40:00.000-08:002010-11-18T10:45:39.136-08:00

Let this hold you over till Friday. This is a funny video by College Humor that takes a look at what the Social Network would be like if it had different directors. Pretty funny look into the Social Network. Love the Reservoir Dogs parody and the Rushmore parody. The Michael Bay parody isn't bad either.What is your favorite?

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-39687093662322653562010-11-16T08:21:00.000-08:002010-11-16T08:21:00.046-08:00

Happy Tuesday everyone. Lets get today started off on the right foot. Get a laugh out of this rap about the movie, "The Social Network."

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-12375237900449845472010-11-12T08:11:00.000-08:002010-11-12T08:11:00.327-08:00

In the previous two Facebook Ad's of the Week, we discussed some of the best practices in creating a successful ad on Facebook. We previously spoke about Facebook ads with a call to action and Facebook ads with successful landing pages. In the weeks to follow I will get back to the best practices in Facebook ads, but this week, I want to discuss one thing not to do with your ads.This week I saw

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-19552032815391801222010-11-10T14:23:00.001-08:002010-11-10T14:28:38.248-08:00

This is a very cool video which takes us through a lifetime of an individual on Facebook, at warp speed! No marketing value for watching this video, but this is very interesting to watch!

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-17822297231736638632010-11-05T08:03:00.000-07:002010-11-05T08:03:00.992-07:00

Last weeks Facebook Ad of The Week revolved around the use of a strong call to action. This weeks Facebook Ad of The Week has been chosen because of the landing page. The ad for Bitbop takes clickers outside of Facebook to their website. On the website they make it extremely easy to get started with their free trial. In fact it takes only one click, one form and bam, you're signed up for your

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-75872840033045197872010-10-29T15:24:00.000-07:002010-10-29T15:47:39.863-07:00

With the last week in October coming to a close, I will be introducing a new weekly post to the Coffin Media Works Blog. Facebook Ad of the Week! Since Coffin Media Works specializes in targeted ad campaigns and ensuring clients get the most clicks possible (Highest Click Through Rate, CTR) it is a good idea to give examples of great ads on a weekly basis that I see myself. A good ad on Facebook

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-39766681729400880972010-10-26T08:02:00.000-07:002010-10-26T20:35:55.181-07:00

Before you read this article, take out your phone, and scan the QR Code above. Most smart phones have barcode scanners built in (Android has Google Goggles).Now that you have scanned the QR Code and followed the link, you should be on the Coffin Media Works Fan Page and have the ability to "Like" Coffin Media Works! This is a very cool piece of technology! Now lets get to the facts: QR stands for

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-31982978455443551632010-10-07T08:41:00.000-07:002010-10-07T08:59:54.305-07:00

Yesterday Facebook announced the revamp of Facebook Groups. Previously, this was a little used product that Facebook had to offer. Now, with the revamped product, groups can be used by almost everyone. Personally, I believe this move was made because Facebook was getting "too big" and the use of groups can bring back a feel of small groups, just like it did when Facebook was launched only to

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-70762702886592039722010-10-06T11:05:00.000-07:002010-10-06T11:07:50.604-07:00

Watch Mark Zuckerberg live announce something big today. Rumors are the announcement will be about a new Facebook phone... Lets listen in!Watch live streaming video from facebookinnovations at livestream.com

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-44425764582633581962010-10-04T09:20:00.001-07:002010-10-04T09:23:02.901-07:00

Mark Zuckerberg was on The Simpsons this past Sunday and did a cameo. The scene posted above is quite funny and is a play on the fact that Zuckerberg is a drop out. Any way, hope this clip gets you off and running on this Monday!

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-19183200781699558522010-09-28T14:52:00.000-07:002010-09-28T14:57:24.888-07:00

Today I incorporated the Facebook "Like" button everywhere on my blog. What does this mean? You can like each of my posts individually! Click the "Like" button which is located at the very top of this post to see how it works! Installation is quite simple! http://developers.facebook.com/docs/reference/plugins/likeThere are also tools on the web to install to your WordPress Blog or Blogger blog.

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-1045505591265634662010-09-13T15:26:00.000-07:002010-09-13T15:31:24.173-07:00

There are more than 150 million active users currently accessing Facebook through their mobile devices.People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products*Statistics provided by Facebook.com

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com1tag:blogger.com,1999:blog-1212499023553678982.post-10754651230021901782010-08-23T11:20:00.000-07:002010-08-23T11:22:23.585-07:00

Activity on FacebookThere are over 900 million objects that people interact with (pages, groups, events and community pages)Average user is connected to 80 community pages, groups and eventsAverage user creates 90 pieces of content each monthMore than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.(Source: Facebook Press Room)

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-39951636539793826982010-08-19T14:55:00.001-07:002010-08-19T15:35:13.406-07:00

For those of my readers who are not completely entrenched in social media and Facebook, you may not even know Facebook launched its Foursquare like functionality yesterday. In fact, some of you might not even know what Foursquare is. Let me explain, when out and about (dinner at your favorite restaurant or grabbing a drink from your local watering hole) you can "Check In" there so all your

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-9777547016956682742010-08-18T09:20:00.000-07:002010-08-18T09:22:10.118-07:00

About 2.5 Billion photos are uploaded to Facebook every month. Which equals about 964 pictures a second! Thats a lot!

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-51708093919138890182010-08-09T11:04:00.000-07:002010-08-09T11:14:07.216-07:00

As reported by AllFacebook.com, Facebook will be making changes to the maximum widths of Tabs. Currently the Tab maximum width is 760 pixels. In early January of 2010, Facebook announced it will change the maximum to 520 pixels stating it would be a change to take effect in early 2010. Facebook marketers and developers alike have been patiently waiting the change over and it now looks as if there

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com1tag:blogger.com,1999:blog-1212499023553678982.post-16498409871944649642010-08-05T11:20:00.000-07:002010-08-05T12:03:39.292-07:00

One way to increase the number of fans on your Facebook fan page is to convert website visitors into Fans! To do this you need to install a Facebook fan page widget on your website. Preferably, it would be nice to have this widget on EVERY page, but if you can't have the widget on every page, make sure it is on your home page! On www.CoffinMediaWorks.com, I have two different sizes of widgets. My

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-56245896175859398932010-07-22T09:34:00.000-07:002010-07-22T09:42:44.173-07:00

Mark Zuckerberg recently had an interview with Diane Sawyer. It's not bad. Anyways, it's on YouTube, but it is blocked from being imbedded on blogs so here is the link:http://www.youtube.com/watch?v=MSSeDJPVfrY&feature=player_embeddedVery interesting and also creates even more of a buzz for the upcoming movie.

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-76891636155266319702010-07-19T07:21:00.000-07:002010-07-19T09:00:48.841-07:00

What is a default landing tab?When you visit a fan page, there are multiple tabs that all hold different information. Here are a few types of tabs on Facebook fan pages:Wall: Interactions and updates with fansInfo: Website address, mission statement, physical address, store hours, ect.Pictures: Photos, company logos, ectCustom Tabs: Custom anddynamic content (can resemble a website layout) You

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com4tag:blogger.com,1999:blog-1212499023553678982.post-16628735515543311252010-07-15T07:07:00.000-07:002010-07-15T07:19:57.258-07:00

By death, I of course do not mean DEATH (like the guillotine, I know, one day late on the Bastille Day reference), but I do mean Facebook death. Your fan page will be suspended and deactivated. That makes this article very important to read and understand!If you manage a fan page, you undoubtedly utilized your fan page to connect with your fans in many ways. The goal when connecting with your

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-49645213463790994432010-07-01T07:40:00.000-07:002010-07-01T07:40:00.760-07:00

Facebook has a new feature. It is a functional feature and does not affect how business's will use Facebook directly. I'm calling this a Pop-Up Feature. When you move your mouse over the name of a friend or a fan page for a business, more detailed information pops up which includes a list of mutual friends and a larger image of the logo/profile picture. This allows you to see which friends you

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-28103801370158430252010-06-30T07:42:00.000-07:002010-06-30T07:42:00.433-07:00

Reason #5: Consistent BrandingIf you have a business, you probably have many marketing avenues (Print, Television, Website, Email Marketing). Doesn't it make sense to keep all your marketing branded and consistent? By default fan pages are very cookie cutter and fill in the blank. Use a custom fan page tab to create a fan page that has the same look and feel as your website or print ads.Reason #4

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com5tag:blogger.com,1999:blog-1212499023553678982.post-27413161442847492572010-06-26T09:37:00.000-07:002010-06-26T09:37:00.754-07:00

Have you ever seen a status update in your news feed that provides a link to a profile or fan page? When this is done, a friend or fan page has been tagged. It is much like tagging a friend in a picture or video. Tagging a friend in a picture is easy (Go to the picture, find the tag button and tag away).Placing a tag in a status update requires a bit more technical knowledge, but don't worry, it

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com2tag:blogger.com,1999:blog-1212499023553678982.post-63399879943889431252010-06-21T07:51:00.000-07:002010-06-21T07:52:47.499-07:00

Do you need someone to post updates or make edits to your Facebook fan page? Follow these 4 steps to add an admin to update your fan page.Step 1: Log into FacebookStep 2: Navigate to Fan Page and Click on Edit Page Button.The Edit Page button will be found below the logo of your Facebook fan page. Step 3: Click Add Admin.Scroll down the page, look in the right column for the Admin section and

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com1tag:blogger.com,1999:blog-1212499023553678982.post-79829768762995584652010-06-15T07:05:00.000-07:002010-06-21T07:47:04.089-07:00

There was an earth quake in San Diego last night. I found out within minutes... not because I felt any trembles, I'm in San Francisco so no shaking made it to me.I found out through Facebook. It might not seem like too big of a deal to hear from Facebook and might sound like a coincidence, but the point here is I didn't go looking for the news, the news found me! This is where the true power of

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com1tag:blogger.com,1999:blog-1212499023553678982.post-54561487836813225482010-06-07T08:12:00.000-07:002010-06-07T08:37:36.507-07:00

This post describes how to create a custom URL for your Facebook fan page. My fan page for Coffin Media Works has a custom URL of www.Facebook.com/CoffinMediaWorks.A few things you should know before setting up the custom URL:You can set up a custom URL for both a personal profile and a fan page.Once you set your custom URL, it is set in stone AND CAN NOT BE CHANGED. So chose your URL wisely.To

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com1tag:blogger.com,1999:blog-1212499023553678982.post-18804660345407266252010-06-04T09:06:00.000-07:002010-06-04T09:25:15.722-07:00

I previously wrote about Dunkin Donuts social marketing in this article about their Twitter campaigns back in January. Dunkin Donuts obviously gets it. Interact with consumers where they can interact back, and bam, influential marketing.Today is National Donut Day, and with a purchase of a cup of coffee, each person gets a FREE donut. This campaign is very similar to a campaign Starbucks runs

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-17714005159790202762010-06-03T13:55:00.000-07:002010-06-03T16:50:10.122-07:00

In the words of Mel Brooks, "It's good to be the king." And in this case "it's good to be the former president." George W. Bush jumped on Facebook on June 2nd, 2010 and quickly found a following. As of June 3rd, 2010 at 4:45 PST former President Bush now has 97,607 fans! Good for him. He only has two updates currently but he can use this popularity to promote anything he wants. And right now he

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com1tag:blogger.com,1999:blog-1212499023553678982.post-63484495898572531312010-05-24T16:31:00.000-07:002010-05-24T16:54:52.063-07:00

Step 1: Go to www.facebook .com and login to you account. Click on the Advertising button at the bottom of the page.Step 2: Click the Pages button.Step 3: Click Create a PageStep 4: Select a category and name your page. (Once you name your page it can not be changed)Step 5: Complete Fan Page details.

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-36894671954714906362010-05-04T08:59:00.000-07:002010-05-04T09:16:58.173-07:00

So Pepsi has been running this "Refresh" promotion that will give away money to a Philanthropy that receives the most peer votes. In many ways, this promotion is harnessing many social media aspects: 1. Facebook Connect (Voting using your Facebook, profile to register), 2. Once you vote, you can ask all your Facebook Friends to vote via your news feed with two clicks, 3. You can also install the

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-42119608828297131642010-04-27T15:22:00.000-07:002010-04-27T15:32:14.304-07:00

Facebook has announced they will be sending window storefront decals to local business's. They will be similar to the decals Yelp and CitySearch send out to their clients. As you can see, the decal is branded very distinctly with the Facebook colors and the "Like" imagery.The purpose of these decals is to increase connections with your local business (Which is obvious). But the real question is,

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-70081414110037661102010-04-22T08:21:00.000-07:002010-04-22T08:36:08.532-07:00

Another advertiser is taking advantage of traditional advertising to promote their social media presence. In this example, Sun Chips is running a display advertisement on the homepage of Yahoo, to promote a cause/fundraiser. In the case of this ad, the entire ad is clicking to the Facebook Page for Sun Chips and for every new fan, Sun Chips is going to donate $1.00 to environmental education. As

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-87374144105449858742010-04-19T12:55:00.000-07:002010-04-19T13:06:56.762-07:00

Facebook has made another change. Not a major change, but instead of becoming a "Fan" of a specific fan page, you are now asked to "Like" a fan page. Above is the California State Fair Fan Page and shows the "Like" button. Here is Facebook's explanation (This link has more details): Starting today people will be able to connect with your Page by clicking “Like” rather than “Become a Fan.” We hope

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-74236732209647655352010-03-21T21:25:00.000-07:002010-03-21T21:46:01.637-07:00

More brands are beginning to incorporate a piece of Social Marketing into their traditional advertising. As you can see by the image above, Crystal Light is running display advertisements on Yahoo! and ask you, the consumer, to become a Fan. As of 3/21/2010 Crystal Light has 7,131 fans. Will display ads increase the number of fans on their fan page? Most definitely! Recently, Nissan had a similar

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-24820728605106877812010-03-10T07:02:00.000-08:002010-04-15T14:05:33.534-07:00

With Facebook Fan Pages becoming more and more creative, I wanted to make a list of Fun Fan Pages to look at:Gyms:-24 Hour Fitness-Bally Total Fitness-LA Fitness-Golds Gym-Planet FitnessPizza-Pizza Hut-Domino's -Papa John'sOther Brands-Pringles-Starbucks-Adidas-Victoria's Secret-Best BuyAs you can see, the businesses currently taking advantage of these custom designs are larger brands. That

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-88861470357025324962010-03-02T22:03:00.000-08:002010-03-03T09:24:50.322-08:00

So you have created a brand new fan page for your business and you want fans to interact with. If you have had your fan page for a week, a month or even a year, you know that just setting it up doesn't guarantee fans. This is a quick guide to increasing your fan page, whether it is new or old.Tactic #1: Email ListsMany business have been updating their customers via email since the beginning of

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com1tag:blogger.com,1999:blog-1212499023553678982.post-66490808904703672612010-02-22T10:35:00.000-08:002010-02-22T11:02:23.438-08:00

Social Media is everywhere. We all know the stats are out of this world. -Average user spends more than 55 minutes per day on Facebook -More than 400 million active users -50% of our active users log on to Facebook in any given day -More than 35 million users update their status each day -More than 1.5 million local businesses have active Pages on FacebookAnd now some businesses are

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-91251793692911237952010-02-18T13:04:00.000-08:002010-02-18T13:13:38.070-08:00

My last post was about the most visited websites. This post is about the most page views on a website. And yet again, Facebook is leading the pack, by a long shot! Almost twice as many page views per a month than any other social networking site! Not too surprising, seeing as they have far more members than any other social networking site, hence the amount of page views coincide. Need help

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-60507032526924353532010-02-17T19:50:00.000-08:002010-02-17T20:14:53.380-08:00

Facebook is now the 2nd most visited website in the US! Who did they pass you ask? Yahoo! For years and years, Yahoo has been on top for unique visitors. In the 90's, Yahoo dominated. Then Google came around and claimed the number 1 spot. Now, Facebook has taken down the search giant Yahoo. This goes to show Facebook and social media are have been integrated into our everyday life. And not just

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-16272945970402044102010-02-09T09:53:00.001-08:002010-02-09T10:05:06.652-08:00

Once again, Noah's Bagels is getting into the social media game by promoting their buy one bagel, get one free National Bagel Day campaign. I feel they both hit and missed the target with this campaign. Use this link to see Noah's Bagels Fan Page.1. They hit the bulls-eye by rewarding all their fans by giving them a buy one get one free bagel. I would call this great incentive to be a fan of

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-73020244485805667522010-02-08T14:29:00.000-08:002010-02-08T16:11:44.409-08:00

If you had 3 million bucks lying around, you too could produce a funny commercial about a product I don't want or need. Either way they are good for a laugh! ENJOY!NFL Fans- If you were watching in HD (Everyone should be watching in HD) this was a visually awesome commercial.Coke: Sleep WalkingAnother solid commercial. Kinda funny, all around good commercial.Budweiser SelectUggghhh, why did they

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-90389832832278573412010-02-05T10:51:00.000-08:002010-02-05T10:57:18.931-08:00

Banned from the superbowl!!! Pretty funny! Gotta love how these agencies love to get commercials banned from the superbowl and wear it as a badge of honor!!!

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-26089880799162484112010-02-04T17:10:00.000-08:002010-02-04T17:31:39.490-08:00

On January 16th I brought you an article about the Einstein Bagels FREE bagel campaign (It can be read here). And now, about a month later it is found to be a VERY successful campaign. Einstein Bagels went from just over 4,000 fans to well over 300,000 fans. I would absolutely call this a success. These types of campaigns are easy to get started, cost effective and yield high results. Contact

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-38224680689908760582010-02-03T10:28:00.000-08:002010-02-03T21:12:25.868-08:00

In my previous few post I have given you ideas of how to leverage your events/give-aways into more fans. Hopefully you have had a chance to implement one of these campaigns to get new fans. Now that you have a larger fan base, how will you engage them? You want to keep your fans interested and waiting for your next post. Here are some ways to do this:Engaging Videos: Post videos to your profile

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-31772057640828091662010-02-02T09:44:00.000-08:002010-02-02T10:05:24.558-08:00

In the past few weeks I have been bringing you different types of contests, coupons and give-aways that you can run on Facebook. The common goal of all these campaigns is to leverage these events into more fans for the fan page. But, my first few examples have all been from very large brands like IHOP or Dunkin Donuts. So today, I am bringing you an example of a lesser known brand. The Resort at

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-61354632257967776862010-01-31T11:57:00.000-08:002010-01-31T12:17:24.300-08:00

Every week I bring you examples of social media campaigns that I come across on Facebook or Twitter. Today I found National Pancake Day by IHOP.Courtesy of your neighborhood IHOP, you can get your own FREE short stack on National Pancake Day. National Pancake Day is February 23rd and you can get your free pancakes 7AM to 10PM. This isn't a new promo for IHOP but it is new to Facebook. The

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-32986452682517730292010-01-26T08:47:00.000-08:002010-01-26T08:47:00.321-08:00

The last video parody Coffin Media Works brought to you was Farmville via Tobuscus (some guy who creates these funny videos). AGAIN, stand aside fun and excitement! If you like Grand Theft Auto, you will (not) be blown away by Mafia Wars. Either way, let this funny parody take your mind off things for a few minutes!

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-28240055798326231082010-01-25T08:46:00.000-08:002010-01-25T09:29:26.421-08:00

Another major corporation is getting in on the social media wagon! Dunkin' Donuts is running two side by side campaigns on Facebook and Twitter. The Facebook campaign asks Fan Page members to post pictures of themselves drinking ICED COFFEE. The irony, it's winter! The weekly winner gets to be featured in the profile picture for DD. www.facebook.com/DunkinDonutsThe second campaign is on Twitter.

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-18559066732257842502010-01-22T11:57:00.000-08:002010-01-22T12:06:16.517-08:00

Are you need to social media and need help learning how to get fans? One of the best ways to accomplish this is through running campaigns. Coffin Media Works has run a number of successful targeted ad campaigns with contests to increase fan page membership. Watch these two videos and you'll get the idea! Get your brand in front of people who are interested in YOU. (A special thanks to WildFire

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-65522181736250152652010-01-19T12:06:00.000-08:002010-01-19T12:12:42.186-08:00

Stand aside fun and excitement! This video is funny! I can't believe it is sooo popular. It must be addictive. It has 74 million active users a month. Social media makes the boring and mundane, fun and exciting.

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-61554931166616542572010-01-19T08:43:00.000-08:002010-01-19T08:43:00.506-08:00

Just this past weekend, Facebook introduced its own version of the Re-Tweet made popular by Twitter. Re-Tweeting is best described as taking a twitter message someone else has posted, and rebroadcasting that same message to your twitter followers.What this means in the Facebook world... When you have a friend in your network who posts a link, picture or video, you now have the option to "Share"

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-74644875533456027702010-01-16T14:42:00.000-08:002010-01-18T20:18:08.784-08:00

There are many ways to get new Facebook Fans for your Fan Page. First lets take a look into why you want Facebook fans in the first place. It is important to stay connected with your customers more than ever before. Your fans are talking about your brand whether the conversation is good, bad or indifferent, you need to be a part of this conversation. The more you interact with your customers, the

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0tag:blogger.com,1999:blog-1212499023553678982.post-23729618577821601732010-01-15T20:53:00.001-08:002010-01-15T21:04:52.932-08:00

Facebook is THE most popular social networking website out there and your business should be there. There are many ways to reach your audience and stay connected with them. In the posts to come I will detail great strategies, campaigns, Fan Pages that are successful and news regarding Facebook. If you want to know the best way to advertise or market your business, festival, concert or event on

Tylerhttp://www.blogger.com/profile/08353521275926011402noreply@blogger.com0