Mark Zuckerberg Interview

Mark Zuckerberg recently had an interview with Diane Sawyer. It's not bad. Anyways, it's on YouTube, but it is blocked from being imbedded on blogs so here is the link:

http://www.youtube.com/watch?v=MSSeDJPVfrY&feature=player_embedded

Very interesting and also creates even more of a buzz for the upcoming movie.

Default Facebook Fan Page Landing Tab

What is a default landing tab?

When you visit a fan page, there are multiple tabs that all hold different information. Here are a few types of tabs on Facebook fan pages:

• Wall: Interactions and updates with fans
• Info: Website address, mission statement, physical address, store hours, ect.
• Pictures: Photos, company logos, ect
• Custom Tabs: Custom anddynamic content (can resemble a website layout)

You can set your fan page up so visitors land on a preselected tab

• Have visitors land on a ticket purchase page if you are promoting a concert
• Visitors can land on an online store to sell goods and services
• Direct visitors to the wall page to encourage interactions and comments

My personal favorite use for the default landing tab is to convert that visitor into anactual lifelong fan of your fan page! This strategy will enhance your marketing and will make your fan page run much more efficiently.

The best way to do this is to create a custom fan page tab, which includes custom and dynamic content with copy that asks the visitor to become a fan. Use copy with a strong call to action:

• Click the Like button above
• Become a fan today and stay up to date on all new information!
• For exclusive content only available through Facebook, Click the Like button above!

Using a custom fan page with great copy will increase your conversion rate and build a much better Facebook presence for your brand.
Here are the steps to preselecting your landing tab:

Step 1: Go to your fan page and click the Edit Page button below your fan page logo.

Step 2: Click the Edit Wall Settings button.

Step 3: Lastly, select the wall tab you would likeas your Default Landing Tab!

Want to know how to create a custom tab and set it as your default landing tab on your Facebook fan page? Contact, www.CoffinMediaWorks.com to get a free consultation!

Illegal Fan Page Contests/Sweepstakes: Punishable by Death

By death, I of course do not mean DEATH (like the guillotine, I know, one day late on the Bastille Day reference), but I do mean Facebook death. Your fan page will be suspended and deactivated. That makes this article very important to read and understand!

If you manage a fan page, you undoubtedly utilized your fan page to connect with your fans in many ways. The goal when connecting with your fans is typically to enact a long lasting bond with you customers and your brand. Here are a few ways to connect with your fans:

· Questions

· Premium Content

· Pre-Sales

· Exclusive Inside Look at Your Brand

· And Contests and/or Sweepstakes

For the topic of this conversation, I want to focus on legal and illegal contests/sweepstakes for Facebook fan pages. The first thing to think about when running a campaign like this is to understand how it will functionally work. According to Facebook Guideline 3.2.1, you must run a contest/sweepstakes using the “canvas” portion of your fan page. This means, YOU CAN NOT run a sweepstakes or contest that gives away prizes in the newsfeed section of your fan page. This means, technically you can’t create a post that says, “First fan to post a picture to our wall wins tickets to the next concert.”

ADVICE: To get around this, us a tab on your fan page to create a contest. There are many services out there publish content, contests and sweepstakes to a tab for you. From you fan page News Feed you can then say, “Visit our Sweepstakes tab on our fan page to enter to win tickets to the next concert.” This will make your contest completely legal and you will reward and engage all your existing fans!

Prizes are another thing to think about when creating a contest or sweepstakes. Now that your contest resides on a custom tab on your fan page, there are a few prizes that you are NOT allowed to give away:

· Alcohol

· Firearms

· Prescription Drugs

· Dairy Products (odd)

For a complete list of guidelines, visit: www.facebook.com/promotions_guidelines.php

Personally I have seen plenty of contests that are run through a News Feed of a fan page. And I have not seen a single fan page get busted. With over 1.5 million local business’s on Facebook with fan pages, contests are a difficult thing to monitor, but, it is clearly stated in Facebook’s guidelines and I have heard stories of business’s losing their fan page completely. Hence, punishable by Facebook death.

Want to know how to create a contest on your Facebook fan page? Contact, www.CoffinMediaWorks.com to get a free consultation!

New Pop Up Feature

Facebook has a new feature. It is a functional feature and does not affect how business's will use Facebook directly. I'm calling this a Pop-Up Feature. When you move your mouse over the name of a friend or a fan page for a business, more detailed information pops up which includes a list of mutual friends and a larger image of the logo/profile picture.

This allows you to see which friends you have in common at a quick glance. More than anything, this feature is simply cool!