FREE PANCAKES!!!

Every week I bring you examples of social media campaigns that I come across on Facebook or Twitter. Today I found National Pancake Day by IHOP.

Courtesy of your neighborhood IHOP, you can get your own FREE short stack on National Pancake Day. National Pancake Day is February 23rd and you can get your free pancakes 7AM to 10PM.

This isn't a new promo for IHOP but it is new to Facebook. The campaign IHOP is running through Facebook is another channel to spread their message. In all, IHOP does a good job of utilizing Facebook to get the word out, but they also fall short in leveraging their events for gaining new fans to their Facebook Fan Page.

There are applications that require Facebook users to become fans of a fan page in order to receive a discount/coupon/special offer.

Either way, IHOP is doing a good job of utilizing social media to promote their popular National Pancake Day short stack give-away. For ideas in creating a Social Media campaign for your events/business/company, contact Coffin Media Works!