Facebook Ad of The Week is back, and has a philanthropic angle this week. Small Business Saturday, by American Express. Cause related fundraisers are a great way to attract new fans.
For Small Business Saturday on November 27th, 2010, AMEX set up a fan page as the hub of this marketing promotion. For every person who became a fan of their fan page, they would donate $1 to Girls Inc. As you can from the ad above, the copy makes it clear, all you have to do is become a fan and a donation has been made for you.
The ad also clicks through to the Facebook Page and the landing page is fantastic. The copy of the landing basically states again, a $1 donation will be made for every fan.
The campaign is over and here are the results:
-Total Fans: 1,189,740
-Total Donation: $1,000,000 to Girls Inc.
Not to mention all the fantastic awareness AMEX brought to small businesses across the country on that Saturday!
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