More brands are beginning to incorporate a piece of Social Marketing into their traditional advertising. As you can see by the image above, Crystal Light is running display advertisements on Yahoo! and ask you, the consumer, to become a Fan. As of 3/21/2010 Crystal Light has 7,131 fans.
Will display ads increase the number of fans on their fan page? Most definitely! Recently, Nissan had a similar strategy and increased their Facebook following a great deal. Click here to read the Nissan article.
As with Nissan, Crystal Light is hoping to stretch their ad dollar a bit further. Every person who becomes a fan, will now have a chance to interact with the Crystal Light brand in addition to seeing the display advertisement.
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