Another advertiser is taking advantage of traditional advertising to promote their social media presence. In this example, Sun Chips is running a display advertisement on the homepage of Yahoo, to promote a cause/fundraiser. In the case of this ad, the entire ad is clicking to the Facebook Page for Sun Chips and for every new fan, Sun Chips is going to donate $1.00 to environmental education.
As of now, April 22, Sun Chips has 252,732 people who like the page! This is a great way to promote a cause. It's a better way to use Social to extend you traditional advertising!
On another note, Yahoo seems to really like the social display ads!
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