I previously wrote about Dunkin Donuts social marketing in this article about their Twitter campaigns back in January. Dunkin Donuts obviously gets it. Interact with consumers where they can interact back, and bam, influential marketing.
Today is National Donut Day, and with a purchase of a cup of coffee, each person gets a FREE donut. This campaign is very similar to a campaign Starbucks runs every few months, free pastry with purchase of beverage.
Successful? Yes (with a capital Y). As of 9:21 AM PST Dunkin Donuts has 91,760 confirmed guests! And that's nothing, they have nearly 1.5 million fans on their fan page!
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