Incorporating Social Media: Nissan

Social Media is everywhere. We all know the stats are out of this world.
-Average user spends more than 55 minutes per day on Facebook
-More than 400 million active users
-50% of our active users log on to Facebook in any given day
-More than 35 million users update their status each day
-More than 1.5 million local businesses have active Pages on Facebook

And now some businesses are using their traditional marketing to get people to connect with their Facebook and Twitter pages. In the example seen above, Nissan has been running display advertising on Yahoo that direct people to both their Facebook Fan Page (17,000 Fans) and their Twitter Page (2,800 Followers).

This strategy is phenomenal. Normally, brands will run a campaign and that will be the end of it. People will click the ad, they will see the offer and will decide to purchase or not. With a campaign that directs people to Facebook/Twitter to become fans/followers, brands can continue to connect with their fans throughout the year. This type of brand marketing is far more valuable than traditional display advertising.

Moral of this story: Make your ad dollars work for you by transforming your display advertising campaigns into social media campaigns!