QR Codes... What are They?

Before you read this article, take out your phone, and scan the QR Code above. Most smart phones have barcode scanners built in (Android has Google Goggles).

Now that you have scanned the QR Code and followed the link, you should be on the Coffin Media Works Fan Page and have the ability to "Like" Coffin Media Works! This is a very cool piece of technology!

Now lets get to the facts:

• QR stands for Quick Response.
• The scan tells your phone to visit a website, dial a phone number, or send an email or text message.
• It uses your phones built in camera.
• If you do not have a barcode scanner currently you might want to download one.
• NeoReader, QR App, QuickMark and many more are fine readers for the iPhone.

With time, I believe the QR Codes will allow users to scan the code and directly become a Facebook Fan directly. In the mean-time there are many ways to incorporate a QR Code into your marketing plan. Here are a few uses off the top of my head: Link to a virtual business card, link to a coupon or discount, link to your website or Facebook Fan Page, extend traditional marketing (Put the ad in print and link to an exclusive video), scan the code in a museum and link to an artifact info page, and much more.

How would you incorporate QR Codes into your business?