Facebook Ad of the Week

With the last week in October coming to a close, I will be introducing a new weekly post to the Coffin Media Works Blog. Facebook Ad of the Week! Since Coffin Media Works specializes in targeted ad campaigns and ensuring clients get the most clicks possible (Highest Click Through Rate, CTR) it is a good idea to give examples of great ads on a weekly basis that I see myself.

A good ad on Facebook will be seen and clicked on occasionally. A great at on Facebook will be seen on Facebook, clicked more frequently and entice clickers to become a fan or make a purchase of a product or service depending on the advertisers goals.

This particular ad, I love the CALL TO ACTION, step 1 in Facebook targeted ads! Here I was targeted because I am a business owner and they use the copy of the ad to get my attention. Bold/clear lettering and size, bright colors, I was bound to click on this at some point. After I read "Business Owners Click Here" I stopped reading and did what the ad told me!

The landing page was, simply, the fan page wall for the business (http://www.facebook.com/simplebusiness). I would have liked to land on a custom tab on Facebook with another CALL TO ACTION asking me to become a fan of the page or land on the website with detailed information on the business. Here is an example of a Custom Landing Tab.

As far as the ad goes, they nailed it with the CALL TO ACTION, next step is to optimize their landing page to make sure that click was worth its money!

Have an example of a great Facebook Ad? Take a screen shot, email it to Tyler@coffinmediaworks.com, let me know why its great and maybe it will be next weeks post!