Last weeks Facebook Ad of The Week revolved around the use of a strong call to action. This weeks Facebook Ad of The Week has been chosen because of the landing page. The ad for Bitbop takes clickers outside of Facebook to their website. On the website they make it extremely easy to get started with their free trial. In fact it takes only one click, one form and bam, you're signed up for your free trial. Landing pages are extremely important. For Facebook advertising you have two options, link to a page within Facebook (Will review in a later blog post) or an external website. When linking outside Facebook, the landing pages need a few things. They need to be relevant to the content you are advertising. They need to be interactive. They should provide information. Below is an image of the Bitbop landing tab.
Have any examples of great landing tabs? Share them here!
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