This weeks ad of the week is very clever use of a call to action in the ad, custom landing tab, fan only content and a sweepstakes/content. Every detail to this ad will be explained.
Call to Action: "Entering for your chance to win an awesome Airstream trailer!" This gives the consumer a reason to click on the ad. Right off the bat, everyone who sees the ad has a reason to click on the ad!
Custom Landing Tab: When clicked, the ad directs consumers to the Little Debbie Fan Page. The tab designated for clickers has a great and short video for people to watch , a list of prizes, and copy that asks people to become fans of the fan page in order to enter the contest.
Fan Only Content: When the consumer clicks the "Like" button to become a fan, new content appears. This content provides a button to enter the contest. If you are not a fan of Little Debbie, you will not see the entry button. Not only will Little Debbie get people to enter their contest, but all new entries will also be fans of the fan page. Excellent strategy!
Contest/Sweepstakes: Little Debbie is asking consumers to upload and share their smiles. Very easy to enter and there are great prizes.
The incorporation of these four tactics make a for a sound campaign. From start to finish this campaign has a great game plan.
Coffin Media Works has extensive experience planing, creating and implementing campaigns similar to this. Contact us today to speak with a Facebook Marketing Specialist.
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