In the previous two Facebook Ad's of the Week, we discussed some of the best practices in creating a successful ad on Facebook. We previously spoke about Facebook ads with a call to action and Facebook ads with successful landing pages. In the weeks to follow I will get back to the best practices in Facebook ads, but this week, I want to discuss one thing not to do with your ads.
This week I saw an ad that seemed extremely brief. As you can see with the image above, a short title, a small image and a very short description. To start, this ad needs a call-to-action. "Click Here," "Take Action," "Click Now." What reason does this ad give me to click on the ad? Unless I'm a major fan of monsters in general (which I am not), I'm not sure I would click on this.
Next, the title of the ad, Monster World, is also contained in the image used for the ad. With such little area and words available for the ad, it isn't the best to be redundant. You only are allowed 25 letters and spaces for the title, use them wisely. If you use a logo for your image and it contains the name of the product in the image, use the title to say "Click Here" or "Play this Game Now." The image isn't bad at all and if used properly, with a good title, can be very successful.
Lastly, I have a problem with the description of the ad. As an advertiser you are alloted 135 characters, including spaces, to entice people to click your ad. Telling me over four and a half million people play this game is not very enticing. Describe the game or how much fun it is.
Below is how I would have designed this ad. Is this better? What would your title have been? Would you have written a different description?
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