Coffin Media Works Supports the Chargers!

Coffin Media Works supports the Chargers every week. To show our support for tonight Monday Night Football game against the Broncos, we're changing our logo to be Chargers themed! Who is your favorite team?

"Like" Coffin Media Works, if you like the logo!

Social Media Sobriety Test

Is this for real? For some of us out there, this is a fantastic idea. Have you ever posted something one night, woke up the next morning and thought, "why did I post that." Never fear, there is a Social Media Sobriety Test out there.

This program makes you pass a field sobriety test before you can post on Facebook/Twitter and other social media outlets.

With the weekend right around the corner, I might suggest some of you install this program NOW! Visit www.socialmediasobrietytest.com to learn more!

Have a great weekend everybody!

Facebook Ad of the Week

This weeks ad of the week is very clever use of a call to action in the ad, custom landing tab, fan only content and a sweepstakes/content. Every detail to this ad will be explained.

Call to Action: "Entering for your chance to win an awesome Airstream trailer!" This gives the consumer a reason to click on the ad. Right off the bat, everyone who sees the ad has a reason to click on the ad!

Custom Landing Tab: When clicked, the ad directs consumers to the Little Debbie Fan Page. The tab designated for clickers has a great and short video for people to watch , a list of prizes, and copy that asks people to become fans of the fan page in order to enter the contest.


Fan Only Content: When the consumer clicks the "Like" button to become a fan, new content appears. This content provides a button to enter the contest. If you are not a fan of Little Debbie, you will not see the entry button. Not only will Little Debbie get people to enter their contest, but all new entries will also be fans of the fan page. Excellent strategy!


Contest/Sweepstakes: Little Debbie is asking consumers to upload and share their smiles. Very easy to enter and there are great prizes.

The incorporation of these four tactics make a for a sound campaign. From start to finish this campaign has a great game plan.

Coffin Media Works has extensive experience planing, creating and implementing campaigns similar to this. Contact us today to speak with a Facebook Marketing Specialist.

The Social Network, Directed by Terantino, Bay and More...

Let this hold you over till Friday. This is a funny video by College Humor that takes a look at what the Social Network would be like if it had different directors.

Pretty funny look into the Social Network. Love the Reservoir Dogs parody and the Rushmore parody. The Michael Bay parody isn't bad either.

What is your favorite?

"The Social Network" Rap

Happy Tuesday everyone. Lets get today started off on the right foot. Get a laugh out of this rap about the movie, "The Social Network."

Facebook Ad of the Week

In the previous two Facebook Ad's of the Week, we discussed some of the best practices in creating a successful ad on Facebook. We previously spoke about Facebook ads with a call to action and Facebook ads with successful landing pages. In the weeks to follow I will get back to the best practices in Facebook ads, but this week, I want to discuss one thing not to do with your ads.

This week I saw an ad that seemed extremely brief. As you can see with the image above, a short title, a small image and a very short description. To start, this ad needs a call-to-action. "Click Here," "Take Action," "Click Now." What reason does this ad give me to click on the ad? Unless I'm a major fan of monsters in general (which I am not), I'm not sure I would click on this.

Next, the title of the ad, Monster World, is also contained in the image used for the ad. With such little area and words available for the ad, it isn't the best to be redundant. You only are allowed 25 letters and spaces for the title, use them wisely. If you use a logo for your image and it contains the name of the product in the image, use the title to say "Click Here" or "Play this Game Now." The image isn't bad at all and if used properly, with a good title, can be very successful.

Lastly, I have a problem with the description of the ad. As an advertiser you are alloted 135 characters, including spaces, to entice people to click your ad. Telling me over four and a half million people play this game is not very enticing. Describe the game or how much fun it is.

Below is how I would have designed this ad. Is this better? What would your title have been? Would you have written a different description?

A Life on Facebook

This is a very cool video which takes us through a lifetime of an individual on Facebook, at warp speed! No marketing value for watching this video, but this is very interesting to watch!

Facebook Ad of the Week

Last weeks Facebook Ad of The Week revolved around the use of a strong call to action. This weeks Facebook Ad of The Week has been chosen because of the landing page. The ad for Bitbop takes clickers outside of Facebook to their website. On the website they make it extremely easy to get started with their free trial. In fact it takes only one click, one form and bam, you're signed up for your free trial.

Landing pages are extremely important. For Facebook advertising you have two options, link to a page within Facebook (Will review in a later blog post) or an external website. When linking outside Facebook, the landing pages need a few things. They need to be relevant to the content you are advertising. They need to be interactive. They should provide information. Below is an image of the Bitbop landing tab.

Have any examples of great landing tabs? Share them here!